A TASTE OF ITALYFerrariTo mark the company’s 70th year anniversary, the affluence car maker hosted a two- day accommodated in Mumbai with car owners from beyond India advancing together, complete with a Maranello-esque parade. Dieter Knechtel, CEO of the cast for the Far East and Middle East, says, “We are appreciative of the incomparable history of our brand, founded by the abundant Enzo Ferrari. It continues to absorb Ferraristi common alike today and accompany in added bodies into the family.”
EXCLUSIVE CLUBMaserati
The affluence car cast hosts an Italian brunch curated by a acclaimed chef, commutual with a wine-tasting affair for their absolute customers. “We accomplish abiding that the audience enjoys the comedy of craftsmanship. It brings the Maserati attitude of designing, developing and architecture cars to the fore,” says Bojan Jankulovski, the brand’s India Arch of Operations.
FINE DRIVE AND DINEMercedes-Benz
Motor shows are one-stop destinations for aristocratic car manufacturers to acquaint barter to approaching plans. “We additionally host an absolute black for aristocratic barter with aliment and music,” says Roland Folger, MD and CEO of Mercedes-Benz India. The German car aggregation additionally has added platforms. “There is the Pete’s Alley for auto aficionados and acceleration lovers. We additionally organise Luxe Drive, bringing calm barter for a weekend of gourmet food, adrenaline and music. Patrons get an befalling to drive our cartage on the specially-designed tracks,” says Folger.
PERSONAL TOUCHLamborghini
Lamborghini has created several personalised contest for absolute barter to acquaintance the car’s active dynamics, architecture and technology on Indian roads. “At the Lamborghini Esperienza and Accademia, we accompany our all-embracing agile of cars with able drivers from the Squadra Corse aggregation to accord a quintessential active experience,” says Sharad Agarwal, the brand’s India head. In 2016, the aggregation additionally conducted the aboriginal women’s drive in India for cool sports cars.
CUSTOMER CONNECTAudi
“ We handcraft adventures for altered sets of customers,” says Rahil Ansari, Audi India head. The cast ropes in the absolute ancestors of the car owners to accomplish it special. “They can acquaintance our ambit on a appropriate active clue — whether it’s off road, breathtaking or ambit driving.
Elite barter in India don’t necessarily appetite to be comfortable at an event. They apprehend to be a allotment of an experience,” he says.
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